Netflix Q1 Strength Overshadowed by Weak Guidance

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Netflix ended the last quarter with 148.9 million paid subscribers globally, and remains the dominant paid streaming service. This was slightly below the 5.48 million that industry analysts estimated, as surveyed by financial data and software company FactSet.

For instance, India's largest video streaming service, Hotstar (owned by Disney), last month announced a new "VIP" subscription plan costing Rs 365 annually. "We're thrilled to have Disney and Apple in". The tech company obviously has money and plenty of shiny objects on which people can watch TV and movies, but Apple's foray into original content exists mostly as a lengthy list of promised projects from a number of high-profile creators and actors.

The just-ended first quarter included the debut of original dramas "Sex Education" and "Russian Doll", and the company raised prices in the United States, Mexico and Brazil.

The comments were made in Netflix's earnings report and the company furthermore used the opportunity to welcome Apple and Disney into the streaming market.

"We don't anticipate that these new entrants will materially affect our growth because the transition from linear to on-demand entertainment is so massive and because of the differing nature of our content offerings", the Los Gatos-based streamer said.

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Early response to the announcement has been huge with many people sharing their excitement for the upcoming streaming service on social media.

Netflix seems fairly nonchalant about the arrival of TV services from Apple and Disney. All this content will certainly make Disney+ a more attractive service and Disney CEO Bob Iger admits that the content was the reason Disney bought Fox.

Q1 revenues were $4.52 billion, up 22.1%, beating a forecast of $4.49 billion.

Other experts note that while Disney+ and Apply TV+ may pose a challenge for Netflix, they are not extraordinary threats. Now, many have chose to keep their content for their own services as Netflix and another tech giant, Amazon.com Inc., continue to lure new customers to streaming.

In an earnings call, Netflix chief executive officer Reed Hastings said the company has prepared for the loss of "second window", or licensed content.

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Netflix reports financial results Tuesday, April 16, 2019. Netflix plans start at $8.99 a month, but the most popular plan is $12.99.

Conversely, when you're raking $4.5 billion a year, it's easy to become stuck in a creative rut when you have the assumption your reliable audience will always be there.

The ground-breaking video service added 9.6 million subscribers worldwide during the opening three months of the year, topping the projections of both Netflix's own management and the analysts that steer investors' expectations.

Netflix spent $12bn on original content in 2018 and analysts expect that figure to top $15bn in 2019.

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