Beyonce, Jay-Z offer lifetime concert tickets for fans who go vegan

How much are you willing to sacrifice for Bey and Jay

How much are you willing to sacrifice for Bey and Jay

Once a user selects their Greenprint, a graphic is presented featuring their choice to share on social media.

Named the Greenprint, the contest dares you to eat only plant-based food, and the victor will receive free concert tickets to any Beyonce or Jay-Z performance "for life".

Fans can enter their names and email addresses on the site to enter.

The Crazy In Love singer and Empire State of Mind creator, want their fans to commit to a plant-based lifestyle.

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With the couple's concerts selling out before you can say "get in formation", it's an opportunity that sounds too good to be true.

Beyoncé said her Greenprints are "plant based for breakfast" and "meatless Mondays".

Beyonce has been working with 22 Day Nutrition's Marco Borges for years.

While not vegan themselves, the pair have been vocal about plant-based eating and have been heavily promoting it through their 22 Days Nutrition meal plan. Those who participate will be entered to win the ultimate prize-up to 30 years of free tickets to see Beyoncé and JAY-Z in concert. The victor will win a pair of tickets every year for 30 years to Beyoncé and Jay-Z's concerts, worth more than R159 000.

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The authors did acknowledge that more research is needed before we can actually establish strong and well-informed guidelines. And nor will opting for avocado, rolled oats and other healthy breakfast options help if they're supersized portions.

Research has shown that cutting meat and dairy products can boost the planet's health by reducing farmland use and planet-warming greenhouse gas emissions.

It's important to note the victor won't technically receive free tickets "for life" but rather a maximum of 30 years, according to the contest's official rules.

Explaining their reasons and the responsibility they feel they have, the Carters revealed in the introduction to Borges' book The Greenprint: Plant-Based Diet, Best Body, Better World: "Having children has changed our lives more than anything else".

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