Inc. reported a record-breaking holiday season as shoppers loaded their online baskets with items from Echo speakers to Calvin Klein clothes, suggesting consumer optimism isn't being deterred by a tumbling stock market.
While App Store is definitely stricter in its apps guidelines compared to Google Play Store, a recent app has managed to infiltrate into the App Store, and it's called "Setup for Amazon Alexa".
The company still has not disclosed revenue generated from the season, so investors will likely have to wait until Amazon's next earnings report to understand the impact of the sales on Amazon's results in the holiday quarter. Amazon has created a powerful marketing campaign for Alexa, the artificial assistant, and everyone wants to have it around their home. The voice service also experienced a widespread outage in Europe in September.
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"Over the past two hours some Echo devices in Europe have had intermittent connections", the Amazon Help account said.
The internet retailer revealed that "tens of millions of people across the globe" signed up for its prime service which offers the two-day shipping on the millions of items as well as with the music and video streaming.
Other Amazon devices that sold well were the Fire TV Stick 4K and the regular Echo.
With so many people presumably receiving an Echo smart speaker on the holiday, the servers in Europe became overloaded and Alexa was not working.
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Notwithstanding its shrewd speakers and different gadgets, other best merchants included L.O.L Surprise!
Even though Amazon claims record sales, the company refuses to disclose specific amounts of either sales or Prime subscriptions.
Alexa set more than one hundred million timers during the 2018 holiday season and delivered 8 times as many reminders over previous year.
It also seems that customers are growing more accustomed to ordering with Alexa, Amazon's voice assistant.
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The retail firm also mentioned that one of its number one requests this holiday was: "Alexa, turn on the Christmas tree".