"We are delighted to be joining forces with a world-leading beverage company, AB InBev, to research how to create enjoyable cannabis beverage products", said Tilray CEO Brendan Kennedy in a statement.
AB InBev is the third alcohol company to partner or invest in a Canadian marijuana producer after the country became the first major economy to legalise marijuana in October.
Stringent packaging seeks to see ingestibles sold in plain, child-resistant packaging that would be required to bear a standardized cannabis symbol, health warning message, and CBD and THC content, along with ingredient lists, nutrition fact tables, and allergens.
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"When I look across these categories it strikes me that, if you're currently in the illegal production business, we now have matchy-match on every category you make money on, which means you're going to quit making money soon".
AB InBev said yesterday that the partnership was limited to Canada and decisions regarding the commercialisation of the beverages would be made in the future.
In the cannabis industry's largest investment, Corona beer maker Constellation Brands added $4 billion to its $200m investment in Canopy Growth in August to help fund the Canadian cannabis producer's global expansion.
Other U.S. beer manufacturers, including Heineken-owned Lagunitas and Craft Brew Alliance (31.4 percent owned by A-B InBev), have already experimented or are looking into the possibility of experiment with THC and CBD-infused beverages.
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A gradual increase in legalised recreational use of cannabis for adults in USA states and in medical cannabis around the world has sparked investment and partnership deals for Canadian companies. Shares in AB InBev, by contrast, have fallen 34% this year. They'll investigate drinks that contain tetrahydrocannabinol-or THC-the psychoactive ingredient that makes pot users high, as well as cannabidiol-or CBD-a soothing ingredient that doesn't cause intoxication. As public support for legalization grows, and growing public support for legalization-shifts that have given investors more confidence about backing companies in the space and enticed big players in the beverage and tobacco industries to make bets on cannabis products.
Labatt Breweries of Canada president Kyle Norrington said Labatt was committed to staying ahead of emerging consumer trends.
AB InBev (BUD), the world's biggest brewer, said Wednesday that it's teaming up with Canada's Tilray (TLRY) to research cannabis-infused drinks. The company, which is based in British Columbia, specializes in medicinal cannabis products.
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