Microsoft briefly ousts Apple as the most valuable company

Microsoft tops Apple as world's most valuable company

Microsoft overtook Apple to become the world's most valuable company - for a few minutes

Apple at risk of losing its title as the world's most valuable publicly traded company. Considering that not long ago Apple (and Amazon not too long after) broke $1 trillion valuation, it has come a long way down since then, due in part to Apples latest (and most expensive) smartphones (XR, XS, XS Max) not selling as well as anticipated.

Below is a chart comparing the market caps of Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) going back to 1986.

Apple's market cap hovered around US$823.66 billion as of 3:15 pm in NY, while Microsoft's stood at US$823.90 billion, although the two spent much of Monday afternoon jockeying for the top seat in intraday action.

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But with all this movement, those top players are snapping at each others heels, and nowhere is this more evident than yesterday, when Microsoft briefly overtook Apple as the biggest tech company by valuation. It was also the first time since 2013 that any company topped it, ever since Apple eclipsed Exxon Mobil in size, according to an analysis of Bloomberg data.

Apple shares have fallen more than 20 percent since the company reported earnings on November 1.

Yet now, that very product is among the the challenges facing Apple, with concerns over weak iPhone demand pressuring shares to fall 25 percent from record levels. While Microsoft hasn't been immune from weakness in the technology sector, it has held up much better, falling just 9 per cent from its own all-time high. However, by the stock market's close, Apple was able to regain the spot with a market value of over $825 billion.

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Rich Ross, a technical analyst at Everscore ISI, said Apple could see another 18 percent slide.

Over the last few years, however, Microsoft has turned into a tech juggernaut again as its Windows 365 "cloud subscription" model has worked to perfection.

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