YouTube Is Now Showing Free Hollywood Movies

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"We saw this opportunity based on user demand, beyond just offering paid movies", Youtube's Rohit Dhawan told AdAge.

'It also presents a nice opportunity for advertisers'.

What's happening: YouTube recently made a deal with movie studio MGM to offer 100 different MGM films that will be free to all users, USA Today reports.

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YouTube has created a formal collection of Hollywood movies-including some heavy-hitters like The Terminator and the Rocky series-for free viewing.

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Dhawan said there may eventually be a way for advertisers to pay to sponsor individual movies, giving users complimentary views and exclusive screenings.

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It is not clear what model the video-sharing company, which was bought by Google in 2006, is using for this feature, or what kind of contracts they have with producers and advertisers.

The library appears to available only in the USA for now, and is different from the YouTube original content films that the streaming website includes with a YouTube Premium subscription, previously named YouTube Red. Other companies have been in the market for some time.

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YouTube expects to add more titles to the "Free to watch" section over time. Her work also appears in Reuters, NPR, and NBC among other publications.

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