Instagram to remove fake likes, followers and comments

Getty Images  Maja Hitij

Getty Images Maja Hitij

No more fake fans in the Instagram universe. Not all of those come from real people, however, and Instagram has had enough with users' shenanigans and is putting an end to it, a recent blog post informs us.

Instagram is cracking down on fake accounts.

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Some users try to game Instagram's algorithms with such tactics, in the hopes that it will result in their content being more widely viewed on the platform. "It is our responsibility to ensure these experiences aren't disrupted by inauthentic activity", the blog post read. Now, Instagram is putting to use newly developed machine learning tools that will detect and remove likes, follows and comments that are coming from illegitimate sources, according to the company's Community Guidelines and Terms of Use.

Instagram is also asking users who have used boosting and botting services to change their password in order to resecure their accounts - 3rd party services you've used in the past could be quietly using your account maliciously.

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Even if users have never purchased followers, it is possible that they have signed up for some third-party app without realizing it.

Of course, accounts that continue to artificially inflate their popularity after being warned "may see their Instagram experience impacted", which certainly makes it sound like suspensions or bans will be handed out to repeat offenders. "We're removing activity like new followers from these apps to protect our community from inauthentic activity". Those folks will see a message notifying them that those apps' access has been revoked, and that they'll need to change their passwords as well. Instagram is arguably the biggest, public social network around right now, and fake likes and followers can really be a problem for the platform's authenticity.

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Instagram influencers can say goodbye to fake fans.

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