John Lewis changes Oxford Street storefront to just 'John'

Credit Human Appeal

Credit Human Appeal

Elton John takes us on his musical career journey and reveals his most beloved Christmas gift to date - a piano from his mother and grandmother.

The final scene shows a young Elton John (in the most adorable pjs, we might add) running down to see his mum and grandmother on Christmas day, and opening his present - a piano.

This year's ad is titled, "The Boy and the Piano" and is set to the soundtrack of Elton's first big hit, Your Song. "I hope audiences will watch this and really enjoy the national treasure that is Elton John".

It tells the story of Sir Elton's career tracing it back through the decades through stadium tours and private jets before going back to him playing the piano in a pub and performing in a school recital.

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It's here. John Lewis have launched their 2018 Christmas advertising campaign, The Boy And The Piano.

Elton John is in the middle of the United States leg of the Farewell Yellow Brick Road tour - his last ever - at the moment.

However, a John Lewis Partnership press release appeared to refute this cost.

And it looks like fans were bang on, as the advert follows how one gift inspired a little boy's entire life.

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The John Lewis adverts have become as much a signal that Christmas is coming as the Coca Cola truck adverts.

"The John Lewis Christmas campaign is an iconic part of Christmas now and has had so many warm memories and associations for us, with all of our Christmases, so to be asked to be part of that was a huge honour".

This is the second time that John Lewis and Partners have used the song as back in 2010 Ellie Goulding recorded a version of the song for use on their Christmas advert, "A Tribute To Givers".

Last year's John Lewis Christmas ad focused on the tale of Moz the Monster who lived under the bed of seven-year-old boy Joe.

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