Google Is Giving Your Movies a 4K Treat

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Google Play Movies Hands Out Free 4K Upgrades, Drops 4K Pricing Too

Along with this, Google also says that all 4K movies going forward will cost less.

Movies you own will automatically be upgraded to 4K, on us: When 4K titles are available from participating Hollywood studios, we'll upgrade your past movie purchases so you can stream in 4K, even if you originally bought the movie in SD or HD.

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To help you enjoy your new 4K movies, Google is upgrading the Play Movies app found on several smart TVs. In order to be eligible for the 4K upgrade, titles must have been purchased or redeemed from Google Play or YouTube. This includes films that you've previously purchased in SD or HD quality.

The service is also lowering the prices of its 4K titles, but while it isn't selling them for the same price as HD films, as Apple is, there's not much in it. According to the blog post "most 4K movies on Google Play will cost you less".

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We think watching in 4K should be a no brainer, so we're continuously working to make that a reality. In other words, you probably shouldn't run out and buy a 4K television to replace your 1080p TV. Google says their smart TV app on Samsung, LG and Vizio also has been updated with a refreshed design.

The average price of 4K films on Google Play is now lower than before. Unfortunately I haven't bought any 4K content to go back and check the standard pricing for an exact match, however I do seem to recall most UHD movies topped out at around $29.99 and they seem to be topping out at $24.99 today. On top of all that, all Play Movies & TV apps on LG, Samsung and Sony TVs will be updated with a new UI this week as well.

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