Alvarez (50-1-2, 34 KOs), the biggest star in American boxing, signed a five-year, 11-fight deal worth a minimum of $365 million with DAZN, per ESPN's Dan Rafael.
Alvarez's deal is the richest athlete contract in sports history, eclipsing the 13-year, $325 million agreement that batter Giancarlo Stanton signed in 2014 with the Miami Marlins.
For 9.99 per month on a subscription basis to DAZN that you can cancel anytime, boxing fans will be able to watch his fight on December 15th at Madison Square Garden against Rocky Fielding for a fraction of the price as well as getting an entire month's boxing content.
"Today I am thrilled to be here as we announce the beginning of a new era in boxing and the USA harbinger of a global transformation to a fan-centered and fan-friendly presentation of sports in OTT subscription services".
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"This is only from my hard work", Alvarez told ESPN. Boxing fans also stand to score as the middleweight champion - who is the sport's biggest star - will no longer fight on pay-per-view thanks to the new contract. "That was the most important thing, more important than what I am making". "But I always want to take on challenges, and I am very happy my fans will be able to see me fight at a small cost".
"Being part of this historic deal will require me to prepare myself even more and offer fans even better performances".
"At the same time, I am humbled to be selected to lead this new vision for the sport of boxing, which will without a doubt be for the benefit of the fans".
As part of the partnership, Golden Boy Promotions will put on up to 10 high-caliber fight nights per year that will stream live on DAZN beginning in early 2019.
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That may prove problematic for fighters who have deals with other broadcasters.
Canelo was most recently aligned with United States broadcaster HBO but the network announced it would move away from live boxing coverage at the end of 2018. We add our Bellator, Combate MMA fights, and our World Boxing Super Series dates to provide a superior and affordable annual offering for fight fans.
Promoter De La Hoya told ESPN: "Canelo is the highest-paid athlete in the world".
"This is easily one of the best days in the growing history of Golden Boy Promotions", Oscar De La Hoya, Golden Boy Promotions Chairman and CEO, said in a statement.
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