Missouri college to strip athletes of Nike branding over Kaepernick controversy

San Francisco 49ers quarterback Colin Kaepernick

The Internet Is Undefeated With These Colin Kaepernick-Inspired Nike Memes

Shares of Nike fell almost 3 % in midday trading Tuesday, and social media posts showing consumers cutting up or burning Nike clothing popped up with a hashtag encouraging a #NikeBoycott.

"If the players stood proudly for our Flag and Anthem, and it is all shown on broadcast, maybe ratings could come back?"

US President Donald Trump has been a harsh critic of the protests in the past and told rightwing website DailyCaller that he thought Nike was spreading a "terrible message" with the ad.

"Nike's online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017", Marketwatch adds.

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Nike's decision to hire former National Football League quarterback Kaepernick has created a backlash.

And kudos to Nike for not shying away from the controversial Kaepernick, but instead embracing his right to express himself and making his value set the core of its new ad campaign.

He said Nike didn't consult his opinion on the ad that featured Kaepernick.

The multi-national $34 billion retailer has "responded", in a sense, with a 31 percent jump in sales.

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A person familiar with the situation told The Associated Press that Kaepernick was watching the ad's first television airing on NBC at an event held at Nike's world headquarters in Beaverton, Oregon.

The ad, which aired Thursday during the Philadelphia Eagles' game against the Atlanta Falcons, focuses on the idea that anyone can achieve anything they set their mind to and that you should always dream big no matter your circumstance. "We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform".

"My husband did sacrifice absolutely everything for the flag, for the country and for all that it stood for", Brittany Jacobs said.

There were no clear-cut protests as "The Star-Spangled Banner" played before the game with both teams on the field and the song broadcasted nationally.

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Trump has been critical of NFL players kneeling during the national anthem in the past. I think this in itself is an interesting development.

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