Missouri College 'Chooses Country Over Company,' Drops Nike Over Kaepernick Ad

Credit iStock  BruceWiley

Credit iStock BruceWiley

"I'm pretty much neutral", said another Lance Marshall.

The younger Trump replicated Nike's ad nearly to a T - the words that appeared across Kaepernick's face in the black and white photo were now over President Trump's: "Believe in something".

The sports apparel giant has unveiled its first TV ad in the campaign, narrated by Kaepernick and scheduled to air during major sporting events. "In the meanwhile, let us honor true heroes, those who protect us daily, some even sacrificing their own lives".

At his Montana rally on Thursday night, Trump responded to Nike's new ad featuring Kaepernick.

Aaron Goldman of 4C Insights discussed with MarketWatch why placing a polarizing figure like Kaepernick (who led the kneeling protests during the national anthem in 2016) is actually a savvy business move.

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"Nike is a company", he said.

The endorsement deal between Nike and Kaepernick has prompted a flood of debate.

Brooks Koepka, the PGA Championship victor and two-time U.S. Open champ, said the biggest victor might be the publicity sparked for Nike.

The Kaepernick ad sparked some backlash on social media, with critics calling for a Nike boycott and even posting photos and videos of Nike products set on fire.

Kaepernick, a former member of the San Francisco 49ers who led the team to a Super Bowl, hasn't played in the National Football League since the 2016 season.

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"We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform", Mr. Davis said. Unsurprisingly President Trump weighed in as well, saying Nike was effectively sending a "terrible message" by endorsing an "unpatriotic voice", the company alternately feel they are positioning themselves on the right side of history in breaking their silence.

"I definitely feel like Nike knew exactly what they were doing when they put this ad out, when they made a decision to use Colin Kaepernick as their spokesperson", said Courtney Reese.

While Nike's sentiment has declined this week, Kaepernick's has flourished.

"I don't like what Nike did".

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