The 30-second ad released by Huawei Mobile Egypt features several flawless selfies that appear to be taken by the Nova's front camera - until an actress's social media post accidentally proved otherwise. HUAWEI nova 3i's primary lens captures the image data, whilst the secondary takes in depth-of-field data. When translated, the Arabic text states: "Product characteristics and actual specifications may vary (including but not limited to appearance, color, size), as well as actual presentation contents (including but not limited to backgrounds, user interface, and controls)".
This is not the first time that Huawei has been found to have engaged in deceptive marketing practices, which is a shame because it takes away from the Chinese smartphone manufacturer's accomplishments.
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Tech blogs said that while Huawei's ads never claimed that the photos were indeed taken by their new phone, "it is implied by the sequence of events and by the fact that the specific photo in question was used to promote a feature present in the smartphone".
While Huawei would have you believe that the photo you're looking at on screen came from its phone, a behind-the-scenes shot from the set - posted by Elshamy on Instagram - shows that a DSLR was used for the picture. One of the pictures, as Android Police spotted, revealed that the selfies taken by the Nova 3 were instead taken by a DSLR camera. We recognize though that we should have been clearer with the captions for this image. Just this past week, Samsung Brazil was caught trying to pass stock photos off as photos taken with the Galaxy A8. Reviews suggest that despite the absence of a third rear camera (like on Huawei's P20), the Nova 3 performs well.
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When people discovered the Google+ image EXIF data, Huawei said it didn't really mean to imply that the photo was taken with the P9 and that the photo was shared "to inspire our community". It is powered by Huawei's in-house Kirin 970 processor that packs in its own dedicated Neural Processing Unit (NPU) for enabling dedicated AI functions inside the Nova 3. Both the Nova 3 and the Nova 3i are Amazon India exclusives in the country.
Other smartphone makers have been caught doing this in the past.
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