"I want people to have a fair price but you can't keep raising the taxes provincially and federally on our product", Ladell said.
While some consumers welcome the news, some brewers say they won't participate.
Ontario Premier Doug Ford announced a return to "buck-a-beer" in the province this week.
Buck a beer was one of Ford's promises during the election campaign.
Today, the retail price floor sits at $1.25.
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Ontario previously had buck-a-bottle beer but the then-Liberal government quietly hiked the minimum price in 2008, citing its "social responsibility" mandate.
"What it is", Ford said, "is putting money back in people's pockets". "Here we have a premier that's cutting income to the very poorest amongst us as a priority and at the same time subsidizing buck a beer", she said, referring to the Tories' plan to cancel a basic income pilot project.
"Under Ford's plan, brewers won't be required to charge less but they will be given incentives like prime spots in LCBO stores". The "buck-a-beer" changes don't apply to brews sold in restaurants and bars, nor will they affect the price of ciders, wines and other spirits.
Kichesippi Beer's Meek sees the government's announcement as a non-starter. "It's interesting that there is nobody at the $30 floor", said Scott Simmons, president of the Ontario Craft Brewers Association.
Meek says Kitchesippi contributes to the community through a variety of charitable events and supports a staff that is well-paid with good benefits, both of which would have to be cut if he were to cut the price of a bottle of beer to a dollar.
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A check of the LCBO's website shows that only one bottled beer comes close to the existing provincial minimum price. "I don't need a #BuckABeer, I need my fellow Canadians to have a #BasicIncome and to be proud to live in a nation that considers food security, and poverty more important than cheap beer".
He's not the only brewery thinking that way.
In hopes of getting brewers on board with cheaper beer, Ford announced he is offering incentives to brewing companies. "So yah, we're out". "I honestly can't see how a brewer can pull that off", he said.
"It would be nice to go back to that price again", added a woman.
It appears a 25 cent reduction in the price of a beer will be achieved by lowering the tax. MADD Canada issued a statement against the move to lower prices, saying it can lead to increased consumption, especially among those with alcohol problems and among young people.
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