Non premium users are now limited to shuffled songs, but Spotify is ading new on demand music for that segment of it's users. Spotify believes that by offering more free content, it will give the 90 million non-paying users a teasing taste of its paid service and convince them to start spending.
A new version of Spotify Free will enable users to listen to tracks on demand but things are not quite that simple, of course. It will also impact the battery less.
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Spotify said it now has 159 million users, 70 million of which are paid subscribers.
Spotify now boasts 90 million free subscribers and that service is essentially a loss leader meant to get users liking the music and then buy a [commercial free] subscription.
Some 90 million people now use the free tier worldwide, while 71 million pay for its subscription service. The popular Discover Weekly playlist is aimed at helping user's find new music. It meant that you could listen to music for free, but you had to listen to it in the randomised order Spotify Free said you could. Search is for discovery, Home handles for your playlists, Library features what you like and Premium will move users to Spotify's paid tier. And with more than 2 billion social-media users world-wide, Soderstrom added, "Music is potentially bigger than social media networks".
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The service is available in most of North and South America, Europe, Australia, New Zealand and some parts of Asia. Spotify has listened to their customers and realized that they were prioritizing monthly subscribers over free listeners and are working to correct that. When this is turned on, the Spotify app will cut down data consumption by up to 75 percent.
According to Spotify, users will have an overall better experience listening to and discovering new music on the free version of the app. This is way sort of the subscription version of Spotify who recently floated in the USA.
The announcement was made during a recent event in NY, where Spotify provided several interesting details about its service.
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Artists will be able to "see engagement stats for both [ad and premium] tiers in Spotify for Artists just like before, and your customizable Artist's Pick and About Page will display to both types of users", a company memo stated.