Best Buy, Amazon Partner For New Smart TVs

Amazon Partners with Best Buy on new Fire TV Edition Smart TVs

Retail Rivals Amazon and Best Buy Team Up to Sell Smart TVs

"These Fire Edition smart TVs by Insignia and Toshiba deliver handsome visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa", adds Jeff Bezos in a press release.

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level", Jeff Bezos, Amazon's founder and CEO, said in a statement. The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa.

Roku sank more than 8% Wednesday, reversing its gains from earlier in the week, after Best Buy announced a deal with Amazon that will drastically shrink Roku's presence in the chain's stores. Plus, this brings Alexa to the fore - you can carry out voice searches for content regardless of whether it's through a live broadcast or a streaming service, such as Prime Video, Netflix, or Hulu.

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At first glance, the partnership seems one-sided in favor of Amazon, but it appears to be a good deal for Best Buy, too. If you've never used an Amazon Fire device before and don't often or never buy products from Amazon online, think twice about Amazon Fire TV devices.

It was only a few years ago that Best Buy was on the Death-by-Amazon watch list.

That "incredible user experience" that Fire TV Edition delivers, as Joly referenced, includes the ability to use one's voice to shop right from their couch. American customers will be able to purchase the TVs in the summer. The highlight feature of the Smart TVs is, of course, the Alexa integration. Best Buy has played this role in a number of areas, including, most recently, 4K televisions, premium computing and the smart home.

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Each of the new TVs will come with Alexa, the popular virtual assistant, built-in.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Issuing commands to your Alexa-enabled remote control can be used to set lighting and sound for ideal TV viewing conditions with appropriate accessory hardware. For more information, visit and follow @AmazonNews. Best Buy has been forced to invest heavily in its online presence to compete with Amazon, which has generally done a fine job of stealing sales from the big-box retailer. They make the most money when they sell products that run software they've engineered to sell more products to the end user.

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