KB Toys plots a comeback as Toys R Us collapses


NPD: Toys “R” Us closures will not tank the industry

Strategic Marks LLC which acquired the KB Toys name plans to relaunch the business.

Strategic Marks owns the rights to KB Toys, which operated more than 1,000 stores in its heyday. Interview requests with KB Toys were not returned. They also said that four dozen toy manufacturing companies are against the liquidation, citing that Toys R Us owes them about $450 million.

Amazon would not be buying the properties to keep the Toys "R" Us brand alive. At that point, the stores will close for good, though the company is working on a package deal to sell its Canadian operations that could keep up to 200 profitable United States stores open. The plan includes airport locations, global expansion and a new, smaller NY flagship.

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The Topeka Toys "R" Us is expected to start slashing prices soon as it prepares to close its doors for good.

But, as Jeffries analysts led by Daniel Binder pointed out in a note last week, gains in sales to other players could take longer than some expect.

"We're going to save the toy industry", he wrote in a LinkedIn post.

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Simon Thomas, joint administrator and partner at Moorfields, said: "It is with great regret that we have made the hard decision to make 98 people redundant at the company's distribution centre in Coventry". Yesterday, Toys "R" Us Property Company I, a subsidiary of the 69-year-old toy company, filed for Chapter 11 in the Eastern District of Virginia.

That could pose headwinds, too, for the revival of KB Toys, once the second-to-last remaining national chain of toy stores.

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