Snapchat stock sinks after outrage over 'Slap Rihanna' ad

Rihanna's criticism of Snapchat sees company lose almost $1bn

Snapchat Takes Down Ad On Domestic Violence, Issues Apology; Rihanna Won't Forgive Or Forget

"But I'm just trying to figure out what the point was with this mess!" the "Rude Boy" songstress wrote on Instagram.

Snapchat stocks plunged by 4 percent on Thursday, according to The Wall Street Journal, losing the app almost a billion dollars this week-evidently due to Rihanna fans who made a decision to delete the platform from their smartphones. The ad said, "Would you rather slap Rihanna" or "punch Chris Brown".

"Now SNAPCHAT I know you already know you ain't my fav app out there!"

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The social media platform - which counts 187 million users, especially young people drawn to its quickly vanishing posts - had featured an advertisement for "Would You Rather?", a game app that asks sometimes provocative questions.

Following the controversy, Snapchat issued an apology while promising to be cautious in future in future.

Snapchat has since apologised to the musician and in an official statement explained how, "The advert was reviewed and approved in error, as it violates our advertising guidelines." . In 2009, Brown pleaded guilty to physically assaulting Rihanna during an altercation. "She accused the service of "[spending] money to animate something that would intentionally bring shame to domestic violence victims".

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Remember when Rihanna tweeted "every tongue that rises up against me shall fall" back in 2012? you cannot say she had earlier warn the likes of this situations. It added, "We are so sorry we made the awful mistake of allowing it through our review process".

This is the latest in a string of bad news for the app, which has seen a drop in use with the introduction of its latest update. "We are sorry that this happened", the spokesperson said in a statement.

In February, Reality TV star Kylie Jenner tweeted that she no longer used the app following a redesign, causing Snap's share price to fall more than six per cent. And in February, the app fell by United States dollars $1.6 billion after Kylie Jenner sent a tweet calling out the app for its latest format redevelopment.

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