The firm plans t launch its products as early as this year, but might push them back into next year.
Apple-owned Beats now sells high-end on-ear headphones that you can find inside the company's own retail spaces, however, a recent report suggested that Apple is developing its own-brand high-end headphones that it's going to launch later this year.
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Apple has sold over-ear headphones since it acquired Beats in 2014 but has yet to release an Apple-branded pair. Of course, since Apple abandoned the headphone jack on the iPhone, we can expect future audio releases to be wireless and include some variant of the W-series wireless chip.
Apple has been working on the design "on-and-off" for over a year. According to reports, Apple is seeking to capitalize off of the AirPods' success by launching its very own premium on-ear headphones.
Pricing will be key for the new Apple headphones.
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Apple's headphone ambitions put it in a collision course with already-popular brands like Sony, Samsung, and Sony - and Apple's own Beats by Dre.
Currently, the headphones are set to target the high-end of the market. Researcher NPD Group said previous year that sales of AirPods and Beats headphones gave Apple 27 percent of the wireless headphone market and nearly half the dollars spent on the category. The HomePod is priced more than $100 higher than its main voice-activated competition from Sonos, and $200 more than an Amazon Echo, but $50 less than a competing Google Home Max. The Apple headphones will likely use similar audio technology, driving up costs.
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