The thing is, their non-reboot of the Crocodile Dundee films is so good, it's gotten fans into a tizzy, left wanting more.
"Trailers" for the film, which led with the tagline 'The son of a legend returns home, ' saw U.S. comedian Danny McBride star as Brian Dundee, the long lost son of Mick Dundee, and Avengers superstar Chris Hemsworth play his sidekick, Wally Jr.
The Dundee tourism campaign consisted of several mock film trailers starring Hemsworth, Hogan, Danny McBride, Margot Robbie, Hugh Jackman, Russell Crowe, Isla Fisher and Liam Hemsworth.
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"Whilst Australia ranks highly among Americans in terms of desirability and awareness of our tourism offerings, we lag behind our competitors when it comes to actual bookings".
The true nature of the campaign is revealed over lunch in one of Australia's "world-class" restauarants, much to the disappointment of Bryan Dundee (Danny McBride).
While the ad caused headlines in its own right, there has been a second wave of publicity from right here in Australia.
A star-studded Crocodile Dundee-themed commercial that aired during the Super Bowl marked the launch of Tourism Australia's $27 million US marketing campaign, the largest amount ever spent by Australia on a single overseas tourism market.
Producers from The Late Show With Seth Meyers will also fly to Australia this month to film travel segments to air for U.S. audiences; while Hemsworth has prerecorded appearances on a number of daytime variety programs.
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A key focus of the $50m package is to leverage and grow worldwide tourism to create demand and build awareness for premium Australian wine, which assistant minister for agriculture and water resources Anne Ruston said is one of Australia's most important industries. "That's the challenge that this new campaign is seeking to address".
"This is the single largest investment Tourism Australia has ever made in the United States market and one we believe will grow annual spend by American visitors to A$6 billion by the year 2020", Steven Ciobo MP, Australia's Minister for Trade, Tourism and Investment said in a statement.
That means we're about to see a lot more of McBride and Hemsworth in further Dundee commercials.
Tourism Australia's global media services agency, UM handled media duties on the project. "What better platform than one of our most-loved treasures, Crocodile Dundee, which was also one of the best ads for Australia?" said Droga.
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