Apple halves production target for iPhone X after slow sales

Apple iPhone X

Apple will not kill the iPhone X this year – Report

Speculation about disappointing demand for the iPhone X has been swirling for the past week, contributing to a 6 per cent decline in Apple's stock since it hit an all-time high of $180.10 on January 18.

THE world's leading Apple expert has revealed his predictions for the new iPhone XS, expected to launch later this year. Additionally both the iPhone X Plus and the 5.6 inch model will have 4GB of RAM, more than the 2017 iPhone X which only has 3GB. According to Forbes, Kuo's note pegs the 6.1-inch, mid-range LCD iPhone model that Apple is rumored to be launching later this year as the "iPhone X SE".

According to another industry executive cited in the report, Apple will not directly control prices because it's against their policy.

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Last week we learned that the iPhone X could have a surprisingly short shelf life, with analysts predicting that Apple will replace the phone entirely towards the end of this year, rather than continuing to manufacture and sell units at a lower cost when the new iPhone line-up hits shelves.

The production cuts for the X will have a domino effect on manufacturers that have supplied high-performance components for the handset, with the combined impact expected to run into billions of dollars.

So far, Apple has not commented on these reports, which isn't necessarily a surprise.

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"Our checks indicate a 6.5-inch smartphone is on the horizon for Apple in mid 2018", the GBH Insights analyst told The Sun. Typically, Q4 is a very good quarter for iPhone sales.

Nikkei makes their headline dramatic "Apple to halve iPhone X production in Q1". Meanwhile, a DigiTimes report said that the company is gearing up for the release of not two, but four new next-generation iPhone models.

Apple will be holding their financial conference call this Thursday and until then are under a legally required "quite period" at this time.

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