Although the presentation of its new project gave rise to different opinions, positive and negative, the truth is that the Japanese company has already won its first round with Labo because after the announcement it increased its market value.
Nintendo is calling these things "toy-cons" and seems to be looking to encourage creativity, education and play specifically in its younger audience.
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Yesterday Nintendo surprised everyone with the presentation of Labo, a new way of playing that involves a set of crafts, whose main material is cardboard, and Switch, its hybrid console.
Nintendo Labo launches on April 20 with two kits: the Variety Kit and the Robot Kit. This package will include Nintendo Labo software and will be sold at a price of $69.99 United States dollars. There are similarly symbiotic relationships between the console's controllers and the other playable cardboard devices: you can steer and accelerate a motorbike via a pair of detached handles and a pedal; the notes you play on the surprisingly realistic keyboard are detected via an infrared pairing of the controller and reflective strips on the keys.
Nintendo Labo is clearly meant for children, but that should not stop kid-at-heart gamers from trying out the cardboard accessories.
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Especially, the Nintendo Labo Robot Kit has sparked a hype. The Labo is a DIY peripheral of sorts, where the user is given pre-cut cardboard pieces and the instructions to assemble these pieces a range of different neat toys.
Nintendo unveiled the line with a slick video, featuring ways the accessories can be customised with stickers and paint.
Forbes' Dave Thier then reminds us all that the Nintendo Switch may have easily failed as well, as Nintendo continues to push for uniqueness to differentiate itself from Sony and Microsoft. The result is nearly $1.4 billion in value added to the market capitalization of Nintendo stocks and a new seven-week high.
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