Google changing rules for content monetization in YouTube

YouTube Increases its Minimum Thresholds for Earning Revenue

YouTube Makes It Harder For Creators To Monetise

"We are committed to protecting our users, advertisers, and creators", Google running YouTube said in a statement on January 16 (local time).

In an effort to alleviate advertiser concerns around brand safety, YouTube will no longer serve ads on claimed user-generated content (UGC) until it has been manually reviewed and confirmed as suitable for advertising by YouTube's staff. This policy aims to preclude violent videos from being used as advertising windows. But issues carried on.

YouTube Partner Program is the platform that allows you make money from videos you upload on YouTube.

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During April after the starting of the boycott, YouTube put up the cap for splitting revenue with the creators of video, demanding these sites to have a minimum of 10,000 views.

Effective immediately, as a channel owner, you must have up to 4,000 hours of watch time on your channel within the past 12 months and have at least 1,000 subscribers before you will be eligible to join YouTube's Partner Program. (Previously, the only requirement was that a channel reach 10,000 viewers.) Existing channels will become subject to the same new set of Partner Program requirements on February 20. If a channel is found to be "repeatedly or egregiously" violating Google's community guidelines then it will be removed from the YouTube Partner Program.

On top of all that, YouTube's faced a string of controversial happenings lately with the bigger stars making some pretty significant missteps in their video content. But in the blog post, YouTube executives point out that 99 percent of those channels were "making less than $100 per year in the last year".

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If you've got a small YouTube channel, you may have received an email from YouTube this morning. YouTube says this verification process will be completed by mid-February in the USA and end of March for the rest of the world.

The change comes after a backlash over a video showing the YouTuber Logan Paul fooling around by the corpse of a suicide victim.

The changes for YouTube creators suggest Google is bowing to pressure from the general public and advertisers following a string of incidences over the past year when videos were called out for content that is fake or otherwise distasteful, leading some advertisers to cut their YouTube budgets. A report today revealed plans for an "Intelligence Desk" as part of an "early detection" initiative to remove videos before they spiral into controversy.

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