Google Arts and Culture app adds new 'face match' feature

Google's art app uses selfies to find your famous painting look-alike

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As it turns out, all those photos are from a Google app that's over a year old: It's called the Google Arts & Culture app, and it's free on Google Play and the Apple App Store.

Google says the app's feature is available in "parts of the US" thus far and - given the popularity - it seems very likely to go wider than that.


If you're desperate for a try but can't download the app, try signing up to a VPN with a U.S. exit node.

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According to Google, the Google Arts & Culture app of pattern recognition to recognise face patterns and understand characteristics of different faces.

The Google Arts & Culture app got an update over the weekend and, in case you haven't heard, the newest feature will help you find your fine art doppelgänger. After installing the VPN app, "Switch Location" should be enabled to select the US from the list.

Users should then open the app and choose what Google account they want to use. The "selfie matching" feature should appear, provided your VPN is working. Once it's installed, fire it up and scroll down until you see "Is your portrait in a museum?". "Find your favorite artworks, create your own collections". (And for those of you with privacy concerns, Google says submitted selfies are deleted as soon as a match is found.) Google classifies the feature as experimental, which seems appropriate since the matches range from frighteningly accurate to outright hilarious. Google wouldn't comment on when the app will begin showing up in those states and internationally.

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The Google Arts & Culture app has created quite a frenzy with users all over the world, sharing their museum match on social networking sites. The app would need access to the front camera to click a photo.

Unfortunately, the app requires you take a selfie in real time, meaning no uploading embarrassing snaps of your friends you've saved on your camera roll for this goal (or, for me, my cats back home in Vermont).

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