Facebook announces changes to News Feed to ensure users' time is well-spent

News Feed FYI: Bringing People Closer Together | Facebook Newsroom

BBC Minute: On Facebook's News Feed

With Facebook's new changes, as the Times noted, "If a relative or friend posts a link with an inaccurate news article that is widely commented on, that post will be prominently displayed". That means posts like a friend asking for advice, recommendations for a trip or an article that prompts interaction, according to a post by Facebook's head of news feed, Adam Mosseri.

Instead, content that sparks conversations among family and friends will be prioritised.

News, brand and video content has "exploded" in recent years, "crowding out the personal moments that lead us to connect more with each other", said Zuckerberg.

"I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions", Zuckerberg wrote on Facebook.

The change was inspired by Facebook CEO Mark Zuckerberg's having children.

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But Gavin Adamson, who teaches digital media courses at Ryerson University's School of Journalism, said outlets will also have to rely on changes in reader behaviour if they hope to make up potential losses caused by Facebook's new focus.

"I expect the time people spend on Facebook and some measures of engagement will go down", the Zuck-master opined. Facebook CEO Mark Zuckerberg, who was named Media Matters' 2017 Misinformer of the Year, told the Times that the shift was "intended to maximize the amount of content with "meaningful interaction' that people consume on Facebook".

"We believe these changes will be beneficial to Facebook in the medium and long term".

Now Facebook is doubling down on that theory with a drastic change to the News Feed algorithm. Visiting our Facebook page, rather than letting the News Feed serve our content to you, is a good way to keep up with us. That score determines where it places the post in your News Feed, and how far down you have to scroll to see it.

"No matter how well we do on Facebook and how great our videos are, making high-quality videos itself does not bring us any profit", said Cho. An increased proportion of user-generated content could also be a concern for advertisers, who worry their commercial pitches could end up alongside controversial material, a problem YouTube has been contending with as celebrity contributors like Logan Paul post offensive clips. And in real life, people don't interact with brands as if they were close friends.

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"This will be one of the more important updates that we have made".

"The most hard thing about this", Chavern said, "is that it will impact some publishers more than others, but it really emphasizes that all are subject to these Facebook rules and they can change whenever without much rationale and without much consultation". Last year, NY magazine reported on a study that found that "people who see an article from a trusted sharer, but one written by an unknown media source, have much more trust in the information than people who see the same article from a reputable media source shared by a person they do not trust".

"I am personally quite unhappy with the fact that Facebook decides for its users what is relevant to them and what not", Ms Hoffman said.

As we roll this out, you'll see less public content like posts from businesses, brands, and media.

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