LG Electronics to showcase the world's biggest 'rollable' TV at CES 2018

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At CES, Samsung, LG vie for top spot in premium TVs

The incredible new flexible screen will be showcased alongside a staggering 88-inch 8K OLED display at the tech show this year. It's as crisp and vibrant and handsome as the rest of the company's OLED portfolio, only it's that extra bit thinner, allowing it to be rolled down (kinda like a projector screen flipped on its head).

The display in its rolled up state isn't visible given that it remains hidden within a box that has the looks of a sound bar.

The front of the 4k OLED display works and looks just like a regular TV screen.

CES 2018 has just started but companies have wasted no time in announcing their latest technology.

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There's also a new AI OLED B8 (55 and 65-inch).

With AI taking center stage, voice commands play a big role in these new TVs.

LG has unveiled its vision for a fully artificially intelligent home, from super-sharp TVs to smart fridges, dishwashers and helpful robots. We saw Samsung's range-topping 8K TV at a behind-closed-doors event and we came away impressed.

There are no details on the costing on the 8K resolution 88-inch screen. The new TVs it showed off at its CES press conference have the Alpha 9 processor and nano cell technology, which LG says will provide more realistic colours even if you're watching the set at an angle.

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However, the magic begins when the display begin rolling up, more so given that it does so with the display already turned on. It connects with Google services to display photos, other files and media saved in Google Drive.

Prices and availability to be confirmed. Samsung is yet to make a mark in the particular segment. Keeping in view the last years 77-inch 4K OLED TV, this display will also not be for those who are budget conscious. LG has also upgraded in the audio category from the current standard 2.1 channel sound to 3.1 channel sound.

South Korean flat-panel display maker LG Display Co. said Tuesday that it has showcased the world's first 65-inch ultra high-definition rollable organic light-emitting diode panel at the world's largest consumer electronics tradeshow in the U.S.

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