Many people criticized the image on social media, calling it racist.
More over, you don't have to be African American to get it. The company replaced the image with one of the sweatshirt alone, and initially kept the product for sale on its website.
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The image of the model wearing the hoodie has now been removed from its website, while two others featuring different designs in the same category and modelled by white children remain.
H&M, based in Sweden, issued an apology via the New York Daily News on Monday from its Stockholm headquarters. "We believe in diversity and inclusion in all that we do, and will be reviewing our internal routines".
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The singer worked with the company on multiple projects, both as a model and collaborating on signature clothing items. We are deeply sorry that the picture was taken, and we also regret the actual print.
"This image has now been removed from all H&M channels and we apologize to anyone this may have offended", said H&M spokeswoman Anna Eriksson.
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The Weeknd, who has a clothing line at the retailer, said on Twitter that he was "shocked and embarrassed" by the photo. "We will thoroughly investigate why this happened to prevent this type of mistake from happening again".