Chrome is Going to Start Blocking Bad Ads on February 15

Chrome is Going to Start Blocking Bad Ads on February 15

Chrome is Going to Start Blocking Bad Ads on February 15

Google announced its ad-blocking plans in June, and has been working with other websites and ad agencies to come up with best practices.

The new Chrome ad blocker will be based on standards established by the Coalition for Better Ads (CFBA), and will be the default service for all Chrome browser users. Starting on February 15, in line with the Coalition's guidelines, Chrome will remove all ads from sites that have a "failing" status in the Ad Experience Report for more than 30 days. That has changed today, though, with an official announcement revealing that Google Chrome's built-in ad blocking will launch on February 15, 2018. The company had announced the move as being part of its endeavour to improve online advertisements, with ads that were considered intrusive being automatically blocked by the browser.

Chrome is Going to Start Blocking Bad Ads on February 15
Chrome is Going to Start Blocking Bad Ads on February 15

It's different from third-party ad blockers that block all ads indiscriminately. Because of poorly designed or malicious ads, people are installing ad blockers at an increasing rate and making it harder and harder for free content to exist.

It won't block all ads just ones that are deemed aggressive by the Coalition for Better Ads whose members include Google, Facebook, Procter & Gamble, the Washington Post and groups from the advertising industry. If they do not, however, it is likely they never intended their ad blocker to do much blocking of ads in the first place.

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Under the standard, desktop ads featuring pop-up ads, auto-play video ads with sound, prestitial ads with countdown and large sticky ads can be filtered by Google Chrome.

We now have a date for when these changes will take effect: February 15.

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