Facebook to stop routing ad revenue via Ireland amid pressure over taxes

Moving to a Local Selling Model | Facebook Newsroom

Facebook to book revenues in different countries as Irish tax loophole to expire

The company's global headquarters will continue to be in Dublin, but in countries where Facebook has local offices already supporting advertisers, the company said that it intends to begin implementing changes throughout 2018 and into 2019 so that it can file ad revenues there.

Facebook has since come under pressure from the USA and Europe for its tax practices.

Facebook Inc. announced a major change today to the way it reports advertising revenue outside of the USA, claiming that it wants to be more transparent with local governments and businesses.

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In a major overhaul today, the firm said it will make the change in every country outside the U.S. where it has an office.

Corporate taxation has become a hot-button topic in the wake of revelations of tax avoidance schemes by multinationals which have led to calls for companies to pay more tax. In the USA, the company is locked in a battle with the Internal Revenue Service that may cost it more than $5 billion, plus interest and penalties, related to global operations that are reported by the Irish unit.

The change in policy will start being implemented in 2018, with all the company's local offices to switch over to the new model by 2019.

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This will affect its operations in nearly 30 countries where it has a physical presence such as a sales office.

The move echoes Facebook's March 2016 decision to stop booking its United Kingdom advertising sales through Ireland and instead pay tax on those sales in the UK.

Despite Facebook's efforts to mollify the growing clamor for tech companies to pay more tax, it remains unclear whether the social network's proposed changes will be enough to stop European Union policymakers from pushing ahead with changes to the region's tax policies.

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The finance ministers of the EU's five largest economies criticized the planned tax reform, writing a letter to U.S. Treasury Secretary Steven Mnuchin this week to say the changes would risk "seriously hampering genuine trade and investment flows between our countries" and could be at odds with worldwide trade rules.

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