Amazon and Google are fighting, and that means consumers lose

Amazon's high-end Echo Show has a screen that can display video and was able to use You Tube until today

Amazon's high-end Echo Show has a screen that can display video and was able to use You Tube until today

Reports late on Tuesday revealed that Google is pulling YouTube from Amazon devices including the new Echo Show speaker and the Fire TV media players.

So, there you have it: You can't watch YouTube, a service Google gives away for free, on an Amazon Fire, a device you paid for, because two giant corporations apparently have the coping strategies of toddlers.

A person familiar with the matter told Engadget that a big point of contention had been Amazon's insistence in creating its own YouTube app on both the Echo Show and on the Fire TV.

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In September, Google cut off YouTube from the Amazon Echo Show, which had displayed videos on its touchscreen without video recommendations, channel subscriptions and other features. It removed Google's latest Nest smart-home kit from its shopping site last month (no reason was given, but it happened around the same time Amazon launched Key (paywall), which is seen as something of a competitor).

Google's own Home smart speaker is a direct rival to Amazon's Echo line of products.

Google has made a decision to cripple the Fire TV and Echo devices because Amazon refuses to sell Google's competing products - the Chromecast video and audio-streaming dongle and the Google Home smart speaker - as well as Google's Nest-branded smart home devices including internet-connected thermostats and home security systems. Nest is Google's consumer-level home automation company, most notable for their smart thermostats, and has just introduced a new home security system, so Amazon's delisting came at the flawless time for maximum pettiness. As for the Amazon Fire TV, the version of YouTube on that device will only work until January 1, 2018. Fire TV users will start seeing the warning notification from today. The passive-aggressiveness continues even then as you still can't stream from Amazon's Prime Video app to your Chromecast.

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Amazon responded in a statement, "Google is setting a disappointing precedent by selectively blocking customer access to an open website". "We hope we can reach an agreement to resolve these issues soon", the statement added.

Amazon and Google are also competing in cloud computing as well as the market for home assistants - Amazon's Alexa versus Google Home.

YouTube was supposed to disappear from the Echo Show Tuesday, although Amazon has previously found ways to make unauthorized versions of YouTube available on that device. We hope to resolve this with Google as soon as possible.

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The bickering between Google and Amazon has been going on several years as they have ratcheted up the competition with each other. Furthermore, smart speakers are "gateway devices" according to comScore, who says that users of household speakers are more likely to move onto other smart devices such as smart lighting systems and temperature control.

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