Amazon officially launches in Australia today

Amazon Australia Is Officially Here (For Real This Time, No Jokes, OK?)

Amazon Marketplace Officially Launches in Australia

The Australian Financial Review has revealed that shares in Australia-based global delivery logistics software company GetSwift doubled on Friday, 1 December, following the news that it has signed a "master services agreement" with Amazon.

After months of speculation, the company said in a statement this morning that it would offer millions of products across more than 20 categories.

Customer orders will be fulfilled from Amazon's new fulfilment centre in Dandenong South.

Analysts remain split over whether Amazon will open a warehouse in New Zealand.

There's also free shipping for orders over $49 and a one-day delivery service available in some areas.

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While Amazon has been busy hiring for its music offering since before June, filling the roles of Music Curator, Senior Music Curator, Senior Marketing Manager, and Head of Digital Music, Amazon Music Unlimited won't launch until early 2018.

The move establishes the $550 billion behemoth as an aggressive presence in the sluggish Australian retail sector, just as shopkeepers were hoping for a rush of sales over the important Christmas holiday season.

"For Amazon's Marketplace to be successful in Australia, Amazon will need a good product range, including local specialty suppliers".

"It is likely that small independent retailers and discount department stores will find it very hard to compete".

"We never believed that Amazon will decimate retail".

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"They can sell at whatever price they like, but I can't and Woolworths can't and Coles can't, how come Amazon can do what they like and break all of the rules but none of us can?"

The selection at Amazon.com.au includes millions of products offered by well-known Australian brands, as well as small and medium-sized Australian businesses selling on Amazon Marketplace.

Amazon has already secured a rich range of Australian and worldwide brands (including Bonds, Sol-Sana, as well as Puma, Lego, L'Oreal; and Sonos) available to consumers as part of the local marketplace launch.

Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia.

One of Australia's leading retailers, Gerry Harvey of Harvey Norman, says he's not anxious about Amazon and warned consumers to beware of its promises to deliver before Christmas.

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