Snapchat starts redesign algorithm splitting social and media

Snapchat redesigned app

CREDIT Courtesy of Snap

While Snapchat does have valuable news from well-established media companies, including coverage of global conflicts, refugees, live coverage from natural disasters and more, it also features clickbait headlines under the Discover tab that are the very opposite of hard-hitting journalism. On the right of the camera is the Discovery section, which will only include third-party content like sports, concerts, and events, published by Snapchat's 70 media partners and creators.

"While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some unusual side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves", Snapchat wrote in a blog post.

Snap announced details on Wednesday about the upcoming redesign to its flagship app, which will start rolling out to some users later this week.

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As part of the redesign, Snap will begin focusing on making the experience more rewarding for creators by offering them improved distribution and monetisation opportunities.

In a move aimed at simplifying Snapchat's historically confusing design, the app is now divided into three main windows: all interactions with friends on the left, the camera in the center, and the Discover page on the right with an endless feed of content from media partners and public figures.

Snap's approach here breaks with the algorithm-driven methods of other tech companies like Google and Facebook, per the Times, in that the company will vet all material produced for its right "media" side to ensure it agrees with content and community standards.

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SNAPCHAT has completely redesigned its app today in a bid to attract new users by making it more appealing and less hard to use.

"Snap is about chatting with your friends, about conversations that happen every day and all day", he said. CEO Evan Spiegel cheers this as a revolution, with the content feed makeover following the concept of a personalized newsfeed that changed the game in sharing and consuming content. If an account follows you back, it's considered a friend and gets sorted to the left of the camera. It revives auto-advance, ditching the misguided Story playlists, so you can watch everyone's Stories in a row, but with best friends not people who post the most first. That way you can swipe down to exit out before you watch it (which friends can see in their analytics), or swipe over to skip to the next preview.

Snapchat introduced a new redesign of their app meant to promote more sharing among friends while pushing professionally produced content into a separate news feed. Snapchat has reintroduced autoplaying Stories after it killed the feature previous year.

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In Axios' signature bullet points, Spiegel talks about how the Facebook algorithm's reliance on a user's connection with friends, as opposed to their own interests, has enabled the rise of fake news and "mindless scrambles for friends or unworthy distractions". It's not too different from the Snapchat you already know, but it does signal a lot of the more philosophical differences that define the company. That's what the Snap crew said about this new Snapchat.

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