Snapchat Introduces Context Cards

Snapchat will let users see reviews through the app

Snapchat will let users see reviews through the app Credit Snap

While geo-focused snaps contain geographic information, the new Context Cards will give users so much more to look at. The feature is underpinned by integrations with third-party services such as Foursqure, Tripadvisor, Goop, and Michelin. Context Cards also provide a way to take simple actions like calling for a ride with Uber or Lyft or reserving a table through OpenTable, Resy or Bookatable. For now, you can access Context Cards by swiping up on any Snap that says "more" at the bottom.

The content of the cards changes based on the location - a restaurant may have links to reviews and table-booking while a tourist attraction may have TripAdvisor reviews or Foursquare tips. Or if you want to make a reservation, it may throw up Bookatable as an option.

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You can now learn more about what you see on Snapchat without asking your friedns (Picture: Snapchat)What information will be available on Context Cards?

Additional Context Cards may include: reviews from critics and customers; directions to the venue; opening hours; contact numbers; rides from ride-sharing services; reservations at restaurants; websites for more information; more Snaps from around that area.

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Not all of the services and information will display at once for every location, but Snap says the idea is to create a personalized feed that's relevant to what each user might need at the time.

The popular photo-sharing app now has around 166 million users globally. Snapchat, which boasts a young-skewing audience, averaged 173 million daily users worldwide in the second quarter.

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You can download Snapchat from the App Store for free.

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