Facebook issues tougher norms for content creators to advertise on its network

Facebook tightens rules on earning platform ad money

Facebook introduces monetization limitations and new advertiser controls

"That being said, content adjacency might still be a concern for other ad placements in which the disconnect between content and advertisement may not be as clear, such as Instant Articles and in-stream ads on Facebook, and placements on publisher's sites and apps through Audience Network". The company says: "With regards to brand safety, generally, people who view content in News Feed implicitly understand that the individual posts they see are not connected to or endorsed by the other posts in their feed - from brands or anyone else". The efforts include guidelines that will prevent publishers and creators from making money off Facebook's social networking platform if rules are violated.

The rules published by Facebook on Wednesday prohibit ads from running on content that features "fights, gore and beatings of either animals or people".

- Facebook to monitor hate and fake news on its platform.

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In a blog post entitled Providing More Clarity and Controls for Advertisers, Facebook's vice president of global marketing solutions, Carolyn Everson, explains the new policies.

These guidelines focus specifically on what content is eligible for ads. The company has been dealing with the spread of misinformation on its platform, reporting last week that fake accounts, likely linked to Russian Federation, spent $100 000 in ads ahead of the U.S. election. "At Facebook, we take very seriously our responsibility to earn and maintain the trust of our advertiser partners-and give them the confidence they need to invest in us", Everson wrote in a blog post.

Also, the guidelines are going to address the revenue sharing model which is going to pay the ad creators a sum, for posting the article pages, and for in-streaming the videos as well.

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Grudin's post further warned those who share content that repeatedly violates our Content Guidelines for Monetisation, share clickbait or sensationalism, or post misinformation and false news may be ineligible or may lose their eligibility to monetize.

"New partnerships Facebook is partnering closely with third parties, such as DoubleVerify and Integral Ad Science, to ensure the brand safety tools and controls created to serve advertisers" needs.

Other hot button content areas Facebook has made a decision to keep advertisers away from: any creators who appropriate children characters and has them doing adult things (violence, sex, drug use), along with articles on tragedies. While it clarified the types of publications that will no longer get ad money, it also removed the line between content that promotes unsavory or offensive subjects and content that's reporting on them - a move that could have a big impact on the sorts of topics that will appear on Facebook.

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