Apple TV 4K Has Finally Been Launched

Apple TV 4K

Is the Apple TV 4K With HDR the Game Changer Cupertino Needed

Instead, Apple has now added the A10X Fusion processor, as found in the latest iPad Pro models. 4k movies will cost the same as regular HD content now and if you've previously bought iTunes content in HD, Apple will upgrade those to 4k for free.

Apple just announced a new Apple TV that will stream video in ultra-sharp 4K resolution
Apple introduces Apple TV 4K

Prices for the Apple TV 4K start at $179 for the 32GB model and $199 for the 64GB model. The company also showcased the next generation of the Apple Watch along with the Apple TV 4K. Should something even newer and exciting comes along in terms of the marriage of traditional and modern content, Apple's powerful devices should be more than prepared. Some of these will include 10-bit video, known to consumers by the moniker of high-dynamic range (HDR). This brings Apple up to speed with its competitors who've been offering 4K and HDR for a while. The price point for 4K movies was reportedly a contentious issue between Apple and the studios - which wanted to retain their premium pricing on the Ultra HD versions.

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Apple's last update to the Apple TV line was two years ago. And, the Amazon Prime Video app will be available "later this year" on Apple TV. Today, at its annual iPhone launch event, the company also announced a new version of its Apple TV set-top box, leaning into the idea that apps are the future of television while trying to make everything look a little crisper. Apple further explained how they have renamed their stores into Townsquare and also announced revamped stores in Paris. Presumably, 4K video will start to show up in iTunes and on the Apple TV around the same time. Apple's Eddy Cue says the new box is twice as fast as the old. The new Apple TV 4K supports both HDR10 and Dolby Vision. The TV app is also expanding to include Australia and Canada this month and France, Germany, Norway, Sweden, and the United Kingdom later this year. "Since Apple TV is always at home, it's perfectly suited to act as a home hub for all of your HomeKit accessories, enabling remote access as well as automated control (e.g., automatically turning on the lights at sunset)", the company said.

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